Going after small and mid-sized businesses to offer it’s services to, Accounting Controller wanted to position itself on the local South Floridian market in a way not many others in the sector or accounting and finances has ever done. Three words: “Palm Beach Vibes”. A bold visual identity that embodies the spirit of accounting controller and the kind of people they love doing business with. After receiving its fresh new identity Accounting Controller has seen significant increase in retainments, which we’ve attributed to it being possibly the most memorable accounting services provider’s identity in all of Florida.