What is Manji?
Manji is a new-to-market contest and lifestyle brand focusing on the aftermarket automotive industry and the lifestyle apparel category. Manji’s goal was the align with other brands, build contests that can impact a greater good, while allowing the audience to potentially win amazing prizes. This would be funded by product sales, and tickets to enter the raffles.
Branding
The goal here was to create a disruptive, memorable brand that aligned with the audience. We wanted to put a visual identity that resonated with it’s core audience; younger males into fast cars. The end result was an identity with more than 1 core visual guide, depending on how it was being used. We think it came out amazing!
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